Stop Chasing Ambulances

"Ambulance Chasing" seldom works as a sales tactic.

"Ambulance Chasing" seldom works as a sales tactic.

When a company or industry comes under public scrutiny (think Frontier Airlines recently) and you have the "magic bullet" to solve their woes, you can trust that you're one of a hundred or more companies that smell blood in the water as well.

You're simply not going to make any inroads there. Plus, it's not a repeatable sales cycle.

You are much better off establishing yourself in the market and being easy to find so that when a company does need your services, they know how to find you.

If a company like Frontier wants to solve their problem, they'll find the right partner and it won't be because you cold called them or spammed every contact you can that you think can broker an introduction.