Technology Diffusion

Understanding market velocity and when to enter can make or break a startup.

I think if there's anything I've learned as a disrupter and entrepreneur the last 20 years, its to have a healthy appreciation for the Technology Adoption Curve and predicting what will cross the chasm and when (Geoffrey Moore).

Understanding market velocity and when to enter can make or break a startup. Enter too early and you spend a lot of resources (and cash) ripening the market and risk the technology never diffusing. Enter too late and you miss the whole enchilada.

Right now, I see most technology innovation is far outpacing adoption - which is not sustainable over the long run.